Tetley has launched a new range of fruit and herbal teabags, with natural blends to soothe you, give you warmth, calm you or deliver that perfect afternoon pick me up.

Australian tea drinkers are rapidly developing a love for fruit and herbal infusions, with sales of fruit and herbal blends in the past year growing by 8.7%. This is compared to just 3.5% growth in total tea sales. Although fruit and herbal is only a quarter of the size of mainstream black, it has more skus, or individual products. With 144 different fruit and herbal options available in Australian supermarkets, many including unfamiliar ingredients, finding your right cup of tea can be a nightmare.

Tetley has addressed this problem by creating a range of herbal brews to suit your individual need; such as calming when you are stressed, warmth for when it’s chilly outside, and a fruity pick-me-up for added zing in the afternoon. Each new product in Tetley’s infusion range includes specially developed combinations of natural fruits and herbs, fitting for however you’re feeling when you decide to put the kettle on.

The new range has five caffeine-free blends: soothe- lemon balm and honey, warmth- cinnamon orange, calm- camomile lemon, pick me up- forest fruit (great for iced brewing), and refresh- mint ginger.

Tetley’s Fruit & Herbal range is available at Woolworths and independent retailers in 10-teabag packs for a recommended retail price $1.75.

The team who won the ‘Student of the Year’ Award at this year’s MADC Awards has gone on to win The Age Creative Raw competition.

The surprise client for the day was Renault and the brief was for their new electric vehicle, the Fluence ZE, launching in Australia next year.

The team of Laura Petruccelli and Rohan Cooke will have their winning concept produced and published in The Age in the new year.

Seventeen teams were accepted for the all-day workshop, held at Melbourne’s iconic cocktail bar, Madame Brussels. DDB Executive Creative Director Grant Rutherford was the chairman of judges, heading up a panel comprised of The Age Publisher David Hoath, Renault Marketing Director Chris Brown, Grey Creative Director Nigel Dawson and Clemenger BBDO Melbourne team Ant Phillips and Richard Williams.

Throughout the day, the teams had access to senior creative mentors, with GPY&R Creative Director Chris Northam and Ant Simmons as well as Onion Communications creative partner Richard Patterson generously offering their time and advice.

As well as having their ad produced, the winning team was given $2000 in cash prizes by David Hoath. Runners up Louise Khong and Laura Haberfield won $1000 and third place getters Lauren Massimo and Oliver Ward won $500.

The Age Creative Raw competition is becoming known as an incubator for creative talent in Melbourne. Over the past few years, the competition’s winners have all gone on to win other awards and secure full time jobs.

Each year, The Age researches brand awareness before the winning ad launches and runs post-campaign testing to enable them to put together a case study.

David Hoath said the competition is important for getting a new generation of creatives to think differently about newspaper as a medium.

“At The Age, we take Creative Raw very seriously. Each year, we have seen some of the freshest and most innovative thinking around using newspapers. But equally importantly, our campaign testing allows us to show advertisers that creativity makes a difference to an ad’s effectiveness,” he said.

Tetley has launched a Chai Latte range as the perfect antidote for a crazy day. The Tetley Chai Latte range is unique because it is the only one that uses real spices for a full-flavoured experience.

If you’ve never tried a Chai Latte before, think creamy texture with the beautiful scent and flavour of real spices. As soon as you open the sachet, you’ll find yourself enveloped with the warming aromas of cinnamon, cloves, cardamom and ginger.

The range includes three delicious flavours: Classic (a more traditional spice treat), Vanilla (think ice-creamy flavour) and Berry (with real raspberry pieces for an added zing).

And a Tetley Chai Latte is the perfect guilt-free afternoon pick-me-up – each sachet is 99% fat free.

Simply pour the contents of the sachet into a mug, top up with boiling water and stir well. Then, sit back, sip, relax and tell the rest of the world you’re enjoying some me, myself and chai time!

The range of three flavours is available in boxes of eight sachets from Coles, Woolworths and independent retailers nation-wide. The recommended retail price is $6.19.

The MADC Committee today announced that the call for entries for the 2011 MADC Awards is now open.

Visit the new MADC website to view the requirements for entry and the new categories. The new online entry system will make entering this year’s awards far easier than it has been in the past.

After a comprehensive review of all the categories and the judging process, there are significant changes to make this years show better and fairer for all.

This has been an immense undertaking. The committee has spent hundreds of hours ensuring that the award categories are up to date and that the criteria for entering each one is correct. New categories have been added while others dropped due to lack of entries.

We’ve also changed the way juries vote. The juries will now be broken into ten categories: Film; Film craft; Print, poster, outdoor and ambient; Print craft; Digital; Direct marketing; Integrated and breakthrough; Design; Radio; and Radio Craft. These juries will be made up from industry experts from advertising agencies, design studios and our production partners.

MADC President Dave Klein said, “In recent times, the MADC has slipped behind world’s best practice when it comes to entering and judging work. I feel the improvements we have made will go a long way to addressing this.”

And, like most other awards around the world, the Club has taken a hard line on cheating and scam ads. This year, a letter of client certification must accompany every entry.

The call for entries is open from today, 24th June, until Friday, 22nd July. Late entries will be accepted until Friday 5th August, but will attract late fees.

The 2011 MADC Awards will take place on Friday, 14th October.

For any enquiries, contact info@madc.com.au

Farm Pride, one of Australia’s largest egg producers, has launched an egg timer application for iPhones to help Aussie egg lovers cook the perfect boiled egg, just the way they like them.

The app, developed by Exa, is available free from the Apple iTunes Store and features a step-by-step guide for boiling a range of different sized eggs.

The app is simple and easy to use with an automatic timer, pop-up instructions and a choice of cooking times for soft, medium or hard-boiled eggs.

Farm Pride general manager Zelko Lendich said the app was a fun and useful tool for cooking the perfect freshly boiled eggs.

“We’re thrilled with the application and the feedback we’re getting already from users is great.”

Exa’s Managing Director, Peter Ball, said Exa worked closely with Farm Pride to develop the app, which is the first of its kind from an Australian egg producer.

“It’s something everyone can use in the kitchen, no matter how old you are,” Ball said.

“With pop-up instructions and recipes at the touch of a button, you don’t need to think about how you’re going to cook your eggs.”

How to Download
The Farm Pride Egg Timer iPhone app can be downloaded for free from the Apple iTunes Store- just search for “Farm Pride” or “Egg Timer”.

The trusted brand in baby food, Heinz has released a new range of products for babies, made from delicious, wholesome ingredients.

The Simply range is available in convenient, easy-to-open, microwave-safe pouches so it can be enjoyed anywhere, anytime.

Heinz’s delicious Simply range is available in a variety of sweet and savoury flavours and textures so your baby can explore the taste of real fruits and vegetables, with no added preservatives, artificial flavours or colours.

Heinz Nutritionist, Kathy Hodson, said the range was developed with busy families in mind, offering a convenient wholesome meal to feed babies that is as close to homemade as possible.

“We know there are a lot of busy mums and dads out there who need a quality product to feed their infant while on the go,” she said.

“Our Simply range is made from pantry ingredients with the goodness of wholesome fruit, vegetables and grains.”

Heinz’s Simply products are available in two tasty textures: pureed fruit and vegies for babies from four months old, and smooth fruit and vegies with soft pieces for babies six months of age and above.

Also available are two smooth creamy custard variants for six months and older, made with full cream milk.

“The range of ingredients used in all our Simply varieties are listed on the pouch.  For example, Heinz Simply Apple, Peach & Mango is made with ½ an Apple, 1 slice of Peach & 1 slice of Mango.  So parents know they are feeding their babies a meal made from wholesome, nutritious ingredients,” Hodson added.

Heinz’s Simply range is available now at selected Woolworths, Coles, IGA, Big W and Toys R Us stores.

Tetley has launched a new tea blended especially for soy milk drinkers – Tetley for Soy. An Australian first, Tetley for Soy has been carefully created to allow soy drinkers to let the flavour of the tea shine through.

The special Tetley for Soy blend includes high-grown Kenyan teas, which give the tea a bright, zingy flavour. This blend makes the perfect combination when served with soy milk compared to other blends, which tend to give a bitter tasting and dull-looking cup of tea when brewed with soy milk. Tetley for Soy produces a smooth, full-flavoured cup of tea, with the natural flavour of the tea coming first on the palate.

Australians are among the highest consumers of soy products in the world, with almost one in five (or 20 per cent) of Australians drinking soy milk regularly. This compares to only 12% in the UK and 11% in the US.

Tetley for Soy is available in 100 tea bags pack at Woolworths and IGA supermarkets Australia wide.

To celebrate the launch of their new tampons, Libra’s newly-formed Libra Cadets will start giving away over one million tampons to Australian women this week.

At stations, universities, city squares, on trams, planes, buses and bicycles, the Libra Cadets will be giving women around the country free supplies of Libra’s new tampons.

Libra will also be launching a nation-wide recruitment drive, looking for potential cadets to join up and spread the word. New recruits will have a shot at fame and a $10,000 cash prize.

The new Libra tampons combine all the features Australian women told us they preferred, in one great pack. They include:

• A new twist wrap (for easy opening)
• Tapered tip, slim design and a knotted string (for ease of use)
• Waxy grooves (to maximise protection)
• Click lock box (so they don’t roll around in your handbag
• Funky printed wraps (just for fun)

“We think the new Libra tampons have all the features that women say they want – and we wanted to give everybody the chance to try them for free,” said Therese Winterbern, Libra Marketing Manager.

To find out more about the Libra Cadets, go to facebook.com/libracadets

Farm Pride, one of Australia’s largest egg producers, has released flood relief egg packs to raise money for flood victims across Australia.

Farm Pride will donate 20 cents from every Flood Appeal pack sold to The Salvation Army Flood Appeal.

Farm Pride general manager Zelko Ledich said the egg producer was pleased to support the appeal, which is raising money for flood affected families in Queensland, New South Wales and Victoria.

“This is a great cause and we are pleased to assist The Salvation Army in their efforts to raise money for the victims of these devastating floods,” he said.

“We too were victims of the floods in Victoria, with our free range farm at Bendigo inundated with water, and a large flock of birds affected.”

The specially marked packs of flood relief appeal eggs will be available while stocks last in supermarkets across Victoria, New South Wales and Queensland.

Men’s health advocate, Foundation 49, is urging all men to get a health check as part of a new year’s resolution awareness campaign.

The campaign, “Your health doesn’t just affect you” launches nationally this month, and is centred around reminding men to think of their health in light of their families as well as themselves.

Foundation 49 is a not-for-profit community health initiative of Cabrini Health and is funded solely through donations, fundraising activities and philanthropic grants.

Men make up 49% of the population and use health services 30% less than women.

Foundation 49 spokesman Chairman Associate Professor Gary Richardson said more than five men die prematurely each hour in Australia from conditions that might have been preventable.

“We want to reduce the number of men dying from potentially preventable conditions by raising health awareness and encouraging regular check ups,” he said.

“Research from our online health surveys show raising the awareness of the importance of check-ups is vital given 20% of respondents said they had never even thought of it.”

It is an exciting time in Australia with the release of the National Male Health Policy early in 2010, only the second country to implement such a policy in the world.

Foundation 49 produces a free men’s health magazine containing health information for the average male, and a men’s health tool kit, which includes a broad range of key information on men’s health and wellbeing issues such as mental health, cancer, sexual health and fitness.

Some key men’s health statistics include:

• The suicide rate is four times higher for men than women
• Men live, on average, five years less than women
• Heart disease, cancer, accidents, suicide, alcoholism, obesity and smoking rob the country of 470,000 years of male life each year
• Over 65% of men are overweight or obese

For more information, visit the Foundation 49 website at www.49.com.au